A five-year partnership between Gloucester County Institute of Technology and Razorfish Health has paired students with professional graphic designers to brand and re-brand real-world clients. The tremendous hands-on learning and advice students gain from this collaboration has led GCIT to name Razorfish its 2021 Business Partner of the Year.
Students have worked closely with teams of graphic designers from Philadelphia, New York and Chicago within the Razorfish Health business. The professionals have been very generous in sharing their knowledge, expertise and experiences in the industry – even after workplaces and work hours shifted during the pandemic.
As students take their learning beyond the classroom, they are assisting with design projects that have clearly defined goals to help communicate health-related messaging or support a brand. Along the way, they become increasingly career ready. They not only gain technical knowledge, but also grow more empowered as creative thinkers and dynamic leaders.